La liste ultime des 29 meilleurs outils de Competitive Intelligence

Publié le par JTC

1. SpyFu: Spyfu is a tool that lets you find out what keywords your competitors are targeting in the search engines. Not just keywords, mind you, but AdWords, too. All you have to do is type your competitor’s site in SpyFu’s search bar, and voila! Immediate results that show you the keyword and AdWords landscape for that domain.
spyfu

 

2. The Search Monitor: This tool is pretty neat because you can monitor so many things with it. With the competitor monitor, you can track market share, page rank, ad copy, landing page, and even the budget of your competitors on paid and organic search. With trademark monitor you can catch trademark abuse on paid search, or track the buzz about your brand or your competitor’s web-wide. Lastly, with affiliate monitor, you can check out your affiliates for TOU compliance, watch paid search activities, monitor ad and landing page copy, and perhaps even recruit your competitor’s affiliates.

the search monitor

 

3. Yahoo! Site Explorer: This free tool allows you to explore all web pages indexed by Yahoo! Search. It offers a comprehensive site map for your competitor’s site (just type the URL in the box), where you can track the other sites that link to that website or the pages within it.
yahoo site explorer

 

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Date : 04/12/09

Source : Lakeshore Branding

Auteur : Chris Campbell

http://www.lakeshorebranding.com/company/blog/ultimate-list-of-top-29-tools-for-competitive-intelligence/

Publié dans Renseignement

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